Data-Centric eCommerce: How ASOS is Setting the Trend
Nick is a mission-led, e-commerce/digital business builder and leader. Guided by values, Nick is purpose-driven, passionate, and unafraid of using culture, technology, and logistics to disrupt existing thought patterns and do things in a different way. As CFO then CEO at ASOS, Nick grew turnover to £4bn from £200m and transformed the e-commerce fashion landscape. Nick is the Founder Trustee of the ASOS Foundation, helping raise c£10m, breaking down barriers for young people in fashion and tech.
Nick is a mission-led, e-commerce/digital business builder and leader. Guided by values, Nick is purpose-driven, passionate, and unafraid of using culture, technology, and logistics to disrupt existing thought patterns and do things in a different way. As CFO then CEO at ASOS, Nick grew turnover to £4bn from £200m and transformed the e-commerce fashion landscape. Nick is the Founder Trustee of the ASOS Foundation, helping raise c£10m, breaking down barriers for young people in fashion and tech.
Julia joined Scale AI in 2021 to build out the company’s first international market in the UK. Scale AI’s mission is to accelerate the development of AI applications, from data preparation to model deployment. Its technology powers everything from the five largest tech companies in the world and General Motors’s autopilot, to the U.S. Air Force's AI platform. Prior to this, Julia served as Head of External Affairs at artificial intelligence company, Afiniti. Based out of New York, she was responsible for global business development and sales enablement. Julia began her career as an Associate at Floreat Group, a boutique investment company based in London, in their Merchant Banking division. Julia holds a First Class Honours degree in History from the University of Newcastle-upon-Tyne, and a PGDip in Global Business from Saïd Business School at the University of Oxford. Julia is also the co-founder of The Anti-Slavery Collective, an independent collective whose mission is to raise awareness for human trafficking as a global epidemic.
Julia joined Scale AI in 2021 to build out the company’s first international market in the UK. Scale AI’s mission is to accelerate the development of AI applications, from data preparation to model deployment. Its technology powers everything from the five largest tech companies in the world and General Motors’s autopilot, to the U.S. Air Force's AI platform. Prior to this, Julia served as Head of External Affairs at artificial intelligence company, Afiniti. Based out of New York, she was responsible for global business development and sales enablement. Julia began her career as an Associate at Floreat Group, a boutique investment company based in London, in their Merchant Banking division. Julia holds a First Class Honours degree in History from the University of Newcastle-upon-Tyne, and a PGDip in Global Business from Saïd Business School at the University of Oxford. Julia is also the co-founder of The Anti-Slavery Collective, an independent collective whose mission is to raise awareness for human trafficking as a global epidemic.
During his 13-year tenure, Nick Beighton, former CEO of ASOS, grew the online apparel company from 200 million to 4 billion GBP in revenue by investing in data. Beighton is joined by Jules de Boinville, Head of Scale’s UK deployments, to discuss how his team improved catalog data at ASOS and the key measurements they used to understand the business impact of their digital initiatives.
Beighton also covers the core business values he helped create and best practices to effectively use customer and product data in eCommerce to deliver higher conversion rates. Beighton describes how ASOS started by working on optimizing discovery tools, delivering product recommendations, and correctly tagging product attributes, four years before they invested in digital marketing. Underlying it all was a spirit of experimentation, which Beighton explains in more depth. Before joining ASOS, Beighton worked for KPMG, specializing in business transformation, and held finance-related positions in other online retailers.